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Our Story

FOUNDED IN PARTNERSHIP; DEDICATED TO PARTNERSHIP

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Our Vision

At Heimark Distributing Company our Vision is “Creating strong partnerships with our Customers, our Suppliers, and our Employees for shared success.” Partnership has been a part of Heimark since its foundation by Rudy Heimark back in 1937.

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The Beginning

Rudy Heimark started Heimark Distributing – in 1937 in Indio, CA. He learned the ropes of the beer business selling a variety of beers to retail customers in the Coachella Valley, and importantly, to General Patton’s troops training for desert warfare at Chiriaco Summit. Among other great American beers, Heimark distributed for the Rheingold Brewery out of New York, and that is how he met his future business partner, Jim Fleming. In 1957 Jim and Rudy decided to open a distributorship in East Los Angeles for a beer from St. Louis, MO – not the one you’re thinking! They became Falstaff distributors and founded Triangle Distributing Company. Rudy’s eldest son, Don Heimark returned from his service in the US Air Force in 1958, and became the third member of this new “Triangle” Partnership. That same year, another little beer from St. Louis became a part of this partnership – Budweiser.

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Return to the Coachella Valley

In 1963, Anheuser-Busch asked Jim and Rudy about Heimark Distributing Company, which had been shuttered since the mid 1950’s due to a slow down in business in the Valley. Jim and Rudy jumped on the opportunity. When Rudy Heimark passed away in 1976, Jim moved out to the desert to take over day-to-day operations at Heimark Distributing.

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Heimark Today

Today, when we think of the “Heimark Partnership,” we think of our Customers, our Suppliers, and our Employees. We partner with the best brewers and drinks manufacturers in the industry. We open our doors to them and expect them to walk through to work with us to build their brands at retail. They give us world-class brands to sell and world-class support, and we in turn strive day-in, day-out to build market share for them. Of course, it takes World-Class employees to achieve this. We rigorously screen new applicants to make sure they share a winning attitude and our core shared values:

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    Treat others with uncompromising truth

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    Lavish trust on your associates

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    Mentor unselfishly

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    Be receptive to new ideas, regardless of their origin

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    Take personal risks for the organization’s sake

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    Give credit where it’s due

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    Do not touch dishonest dollars

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    Put the interest of others before your own

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Meaningful Partnerships

In mid 2020, in the midst of the COVID pandemic, Heimark engaged in a new level of partnership with our primary supplier, Anheuser-Busch, to take on an expanded portion of Riverside and San Bernardino Counties. Our team will be doubling in size, including the arrival of Peter Heimark, Rudy’s grandson, who will be assuming the role of CEO and President. We have always taken pride in the strong partnerships we have made with our retail customers, and look forward to the opportunity to make even more with our approximately 1,100 new customers.
Heimark Distributing Company: Building Strong Partnerships with our Customers, our Suppliers, and our Employees for Shared Success! Let’s raise one to Partnership!